Three out of four Americans (75 percent) claim their New Year’s resolution is to focus on taking better care of themselves and achieving a more complete work/life balance. The study found that a majority of Americans believe massage is an effective way to relieve stress and a great way to relax as compared to other methods such as drinking a glass of wine or another alcoholic beverage or even exercising.

The study revealed that 76 percent of respondents believe relaxation is very important to health and wellness, with 73 percent of respondents rating massage as either extremely relaxing or very relaxing, compared to 51 percent who said exercise was extremely relaxing and 29 percent who opted for a glass of wine or a cocktail to relax. Sixty-nine percent of respondents agreed that regular massage therapy is an important part of overall physical health and well-being, and 52 percent said they would like to receive a massage product or service as a gift.

Many employers are helping to make sure their employees keep to these health and fitness goals by instituting incentives, offering nutritional seminars and discounted or free memberships to local gyms and fitness clubs. And as the study shows, many Americans are embracing the concept of massage therapy as a means of improving their health.

“Massage is no longer viewed as an indulgence, but as a significant component to achieving overall health and wellness and relaxation,” said Roger Padgett, a spokesperson for Brookstone. “People are beginning to recognize that massage helps to improve circulation, alleviate tension and contribute to a more comfortable and stress-free lifestyle.”

So, when the ball drops in Times Square at the end of 2011, will Americans have something to show for their health and wellness efforts? If the results of the Brookstone study hold true, the answer is a resounding “yes.” Will massage become the popular choice for people looking for ways to relax and reduce stress? Massage therapists certainly hope so.  The benefits of massage therapy are well-known, and are enjoyed by millions of Americans each year.

So have a Happy New Year and remember to take care of your well-being!  It’s the best resolution you can make.

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